martes, 29 de enero de 2013

AR (augmented reality) vs QR (quick response codes) vs Holograms: the deconstruction of architectural being


AUGMENTED REALITY (AR) is an implementation of real-world environment because their elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. So that, the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world.
For enjoy with AR, nowadays, it´s necessary to have an smart phone and install an app with HMD (head-mounted display) which places images of both the physical world and virtual objects over the user’s field of view and its sensors allows the system to align virtual information to the physical world and adjust accordingly with the user’s head movements.
But, the intention of current investigations is the interface´s elimination like smartphones in order to use this information without hands.


QUICK RESPONSE CODES (QR) are a kind of bar codes (or optical readable labels that transmit information related to items). But the difference between them are that QR codes can upload much more item´s data and his readability is faster than bar codes.
For reading QR codes, it´s necessary to have an smart phones and install an app with a QR-code scanner that can read a displayed code and convert it to a URL directing the smartphone’s browser to the website of a company, store, or product associated with that code providing specific information.
 
Both of them are a kind of data visualization owing to make you able to see an invisible information. This concept is very important for the knowledge in real-time: you can know everything of everything in a few seconds. And to get it, it´s necessary to put your smart phone or tablet in front of your focus of curiosity.
But the most important point of this, it´s not the technological improve but the change of "WAYS OF DOING" aspects of your daily life and how these changes have influence on architecture. That is, nowadays, IS NECESSARY TO KEEP CERTAIN ARCHITECTURAL TYPOLOGIES AS REFLECTION OF " WAYS OF DOING"? ... Let´s see!!!


VIRTUAL SHOP WINDOWS
 
At the beginning of 90´s with the internet time, makes able to appearance of a new way of shopping: virtual shops or online sales. Now with smart phones, it have been appeared another one which mix both of them, that is, it mixs reality or real shop windows with unreality or online shops through QR codes (for example in virtual subway stores in South Sorea).

There aren´t differences with online shops because both of them need shop windows or catalogue but the possibility of having them reals allows the mixture of architectural typologies, that is, crowded places when people spend every day a lot of time, like subways or bus stops, can be transform into waiting-consumer landscapes with the advantage of QR codes allow accelerate sales, because you don´t need to write the website of any company for buying or is not necessary to remember to buy anything for comming into an online shops: daily use´s products are in your daily use´s places.



... THEREFORE I ASK YOU...IS THE SUPERMARKET´S TYPOLOGY CURRENT IN OUR SOCIETY?... in my view, OF COURSE NOT!!!







With the AR, the experience of shopping increases because you can buy online whatever you see without the necessity of see them into physical or virtual shop windows, that is, if you see someone with a fashion shoes walking close to you or a beautiful car running on the road and you want to know information about them and even buy them, it´s possible if you have an smart phone or another smart devices with AR´s apps.
This app is an interface between products and online/offline stores that you can buy them…So, if you see something, this app can show you information about it and where you can get it with the lowest price.
Therefore it´s an useful tool of marketing, above everything for little companies and traditional commerce because get closer products and people, making easy buying anything. For example:
(*) LEGO DIGITAL BOX: AR´s technology makes possible to know the interior of boxes when you want to buy something without the need to exhibit it into the shop windows saving space. Only you can focus the box´s code with your smart phone or store´s display
 
(*) IKEA 2013: has an AR´s app for the 2013 catalogue that allows you to see their furniture in 3D for their understanding
 
(*) AIRWALK. POP-UP STORE: Airwalk is reissuing its classic JIM shoe from the ’90s in four new styles, and the only way to get them is to go to their pop-up store which doesn’t exist, that is, it’s completely invisible. No walls, no salespeople, no shoes to try on, nothing. The iPhone app will call up a photo of the gym shoe once you’re in the designated pop-up location. Then, you take a picture to reserve it, enter your size, payment and shipping information, and boom! You’ve got shoes. The “pop-up shop” is a virtual e-store only accessible by phone in specific locations).
 

 VIRTUAL FITTING ROOM
The action of try clothes on needs a physical action that sometimes is impossible to do owing to different situacions: there are a lot of people so fitting rooms are occupied and you can´t wait or you don´t have much time to do it although there are available dressing rooms or you are buying by online store.


But few years ago, there is one possibility to solve this problem using AR´s technology: virtual dressing rooms configurated by 3D body scanner can reproduce your virtual model on your laptop´s screen or allows you to upload a picture of you to project above it clothes that you want to buy.

So, it supposes a great advance and change in the way of design a shopping spaces because it´s not necessary for buying to have DRESSING ROOMS, RACKS OF CLOTHING, CHECK-IN DESK, ASSISTANTS, and even REAL SPACE, that is, if you want to have a shopping business it´s not necessary to have a one: 
(*) you can have a VENDING MACHINE WITH AR´S TECHOLOGY (body scanner) for fitting your stuffs
(*) you can have an SMART WALLPAPER WITH ALL OF YOUR STUFFS WITH QR CODES
(*) you can have an ONLINE STORE

BUT THERE IS ONLY TWO THINGS THAT YOU NEED IN ALL OF THESE POSSIBILITIES: A REAL WAREHOUSE!!! AND A DISTRIBUTION´S SYSTEM!!! 







... THEREFORE I ASK YOU AGAIN...IS THE SHOP´s TYPOLOGY CURRENT IN OUR SOCIETY?... personally, OF COURSE NOT!!!








GEOLOCATION

What do you do when you are in a unknow place? you can get some information about it… in your guide book… by internet… going to the nearlest tourism office… asking someone… or by an AR´s app.
Geolocation is the identification of the real-world geographic location of an object using for that a radar, mobile phone or an Internet-connected computer terminal.

 
Therefore, AR´s technology makes able to see invisible data of around us, that is, the mixture of AR and geolocation allows us to receive information in real time about everything that appear in our mobile´s display: touristic places, commercial sectors, restaurants and comments of these by facebook, twitter… friends close to you, flats for rents or sell...and video games.
Nowadays it´s possible to play in real world, for example "INGRESS" : strategy´s game of Google wich allows to find units of battery into specific real places that you can look for them with google´s map.


The important of all of these examples of data visualization is the change of how we can get any information in real time, so static or printed information for way of get knowledge is, in my view, obsolete according to time´s perspective and therefore change´s perspective...IS THE KNOWLEDGE´S TYPOLOGY DESIGNED FOR GIVEN US A CONTEMPORANY SERVICE?


 

HANDLESS
Google ´s experimental labs is working with the possibility of using smart phone´s apps without hands and show all of information on an invisible screen through AR´s technology into an interface very similiar to glasses, but they aren´t it. However, the name of this project is PROJECT GLASSES“: inside the right earpiece, that is, the horizontal support that goes over your ear Google has packed memory, a processor, a camera, speaker and microphone, Bluetooth and Wi-Fi antennas, accelerometer, gyroscope, compass and a battery.

 


 

All inside the earpiece. Google has proposed icons for things like taking a picture, recording video, making a phone call, navigating on Google Maps, checking your calendar and so on. A tap selects the option you want.
You can use speech recognition to control Glass, that is, you can say “O.K., Glass” to call up the menu (Google has proposed icons for things like taking a picture, recording video, making a phone call, navigating on Google Maps, checking your calendar and so on. A tap selects the option you want) or you can control the software by swiping a finger on that right earpiece in different directions; it’s a touchpad (your swipes could guide you through simple menus)…wellcome to the DRAGON BALL´s GLASSES!!!



Another handless device is CONTACT LENSES WITH AR´s TECHOLOGY with technical name: CONTACT LENSES DISPLAY (CLD): it makes up with multilayer´s system that not only correct vision´s problems but will get LCD´s display of liquid glass that will able to show pictures and texts.
The new system consists of advanced contact lenses working in conjunction with lightweight eyewear. Normally, the human eye is limited in its ability to focus on objects placed very near it. The contact lenses contain optics that focus images displayed on the eyewear onto the light-sensing retina in the back of the eye, allowing the wearer to see them properly. And you´ll be able to select how many light do you want or which eye´s colour you prefer in each moment (iOptik by Innovega).
 
But, not every people are in favour of this kind of devices. For example, "SIGHT", a short science fiction film by Israeli student filmmakers Eran May-raz and Daniel Lazo, shows how virtual reality can take over from normal life, thus is both send up and cultural critique of the reach of technology into our lives and personal relationships and what, ultimately, we will do with it. It is fast-paced and amusing, but also asks important questions.



 


 

HOLOGRAMS
 
 
 
 
HOLOGRAPHY is a technique which enables three-dimensional images to be made. The image changes as the position and orientation of the viewing system changes in exactly the same way as if the object were still present, thus making the image appear 3D. The holographic recording itself is not an image, it consists of an apparently random structure of either varying intensity, density or profile.
 

Holograms is a kind of Augmented Reality (AR) and their applications are more interestings in many fields:

(*) 3D MAGAZINES: Robert Downey Jr. on Esquire's Augmented Reality Cover: A Demo 2012 // Popular Science' augmented reality application 2009
















 
...well, therefore i ask you once again: IF THERE ARE VIRTUAL ASSISTANTS INSIDE BOOKS, MAGAZINES OR INTO ANOTHER DEVICES THAT ALLOW US TO INTERACT WITH THEM AND LEARN ALONE OR IN GROUPS IN ANY TIME AND WHEREVER YOU WANT...IS IT NECESSARY TO BUILD CENTERS OF EDUCATION SUCH US WE KNOW ACTUALLY, THAT IS, SUCH AS SPECIFIC ARCHITECTURAL TYPOLOGY?...in my opinion, OF COURSE NOT!!!



(*) VIRTUAL MUSICAL STARS: "HATSUNE MIKU, Japan 2012" // VIRTUAL MODELS: "Burberry´s holographic runway show in Beijing 2011"
 
 
 
(*) VIRTUAL ASSISTANTS: CNN Hologram 2008 // Airport Virtual Assistant Hologram at Newark Liberty International Airport 2012

 
(*) IPAD2 HOLOGRAM SETTING
 
 (*) BUSINESS CARDS 2009
 
 
 
 MY CONCLUSION: ARCHITECTURAL PROPOSAL
 

All of these amazing examples make clear that any architectural typologies are obsoletes, that is, the new techologies like augmented reality, QR codes or holograms allow that some activities can make without the need of designs of particular and specific architectural areas.

For example, nowadays it´s not necessary to buy into specific areas as shops/supermarkets/shopping center because the experience of shopping can be reproduced in any place that you are through your smart phone, vending machine, online stores…
or it´s not necessary to learn into specific areas named schools/high schools/universities because there are interactive books which have virtual teachers whom can answer your questions alone or in groups (social experience) and in addition they are able to give us online courses, tutorials…

Thus, my point of view is architects that make architecture based on spatial typologies without any intention of update, are making an obsolete spaces before they can be used.
Even if their appearances are monumental, fashion and with new materials but their concepts are out-dates, these architecture are fashionable obsoletes.
 
THIS WAY OF UNDERSANTDING "ARCHITECTURE" SHOULD BE (PERSONALLY) SOCIALLY AND PROFESSIONALLY QUESTIONED HOWEVER THIS ATTITUDE OF OBSOLESCENCE IS PRIZE-WINNING AND PUBLISHED.
 
 
...now, i propose you something... look your urban surroundings and think if everything that you are seeing, is used by you and the community...in my view, OF COURSE NOT!!!
 
...DON´T YOU THINK THAT OUR LIFESTYLE IS NOT REFLECTED BY OUR ARCHITECTURE???...

2 comentarios:

  1. Interesting blog.I am interested in Architecture and looking for some good sites of Architecture.Thanks for your sharing of this info.
    QR Code image

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  2. Virtual reality has beginnings that preceded the time that the concept was coined and formalized. In this detailed history of virtual reality we look at how technology has evolved and how key pioneers have paved the path for virtual reality as we know it today.

    Virtual reality simulation

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